To support ATRA’s national advocacy mission, I led my team at Push Digital Group to rebuild their digital presence from the ground up. We starting with a full audit of their legacy site, uncovering major opportunities to improve SEO, security, and performance.

From there, we redesigned the site around four core goals: Audience, helping users quickly access relevant resources; Authority, strengthening ATRA’s reputation for better indexing and AI relevance; Accessibility, refining every detail to meet national compliance standards with the guidance of our IAAP experts; and Accountability, making it easier for policymakers, journalists, and stakeholders to get what they need—while ensuring that content updates are timely, frictionless, and easy to manage.

The result is a modern, high-performing advocacy platform built for national impact.