To help the Beer Institute influence policy and unify the industry, I worked in creative partnership with the amazing team at The Herald Group on a wide range of initiatives—including a full brand refresh and the launch of BeerInstitute.org. I also led the strategy and development of several advocacy platforms, including Stand With Beer, Beer Serves America, and Building Bridges with Beer. Stand With Beer earned national recognition, winning the PRNews Platinum Award for Best Website for Government & Regulator Relations, and was met with enthusiasm by the Beer Institute and its stakeholders.