Project

Glenn Youngkin for Governor

As Creative Director at POOLHOUSE, I developed the landmark logo and identity system for Glenn Youngkin’s successful run for Governor of Virginia. The bold branding quickly became a cultural touchpoint and a symbol of Youngkin’s disciplined, outsider campaign.


The branding system earned national acclaim, winning both a Pollie Award and a Reed Award for Best Logo in a political campaign.

Role: Brand Identity Development, Logo Design, Creative Direction

Duration: 12 months