Project
Associated General Contractors of America
While at POOLHOUSE, I led multiple creative engagements for the Associated General Contractors of America (AGC), including the design and development of their Annual Report website, marketing campaigns for their Annual Conference, and a member company portal to support engagement and retention. Each initiative was built to serve a specific audience while reinforcing AGC’s leadership and impact across the construction industry.
Role: Creative Direction, Web Design, Campaign Development, UX Strategy
Duration: 2 years